THE PAW ROUTINE YOUR DOG DIDN'T ASK FOR BUT DEFINITELY NEEDS.

Start your dog's new paw routine with the foamy paw cleaner and protective paw balm.

Follow these simple steps to get started

1
FOAM

FOAM

Shake the foamy paw cleaner bottle, press the top and watch the magical foam appear through the bristles. A little bit goes a long way!

2
RUB

RUB

Gently rub your dog's paw pads one by one - try to get in between those little toes!

3
WIPE (OR AIRDRY)

WIPE (OR AIRDRY)

While our product is fully safe to even be licked off and airdry, we recommend to wipe off the excess foam if your dog is sensitive or prone to allergies. It can also help with that extra clean feel! With a soft cloth or dry towel, dry your dog's paws a bit to prevent any nasties.

4
BALM

BALM

Popping out our pawtective balm before and after walks for some extra love on those paws. Use the balm before a walk to deal with hot pavements and cold snow, or after for a nice moisturizing effect, kind of like skincare!

Paraben- & SLES free

Vegan

Cruelty-free

Suitable for daily use

A NEW KIND OF BELGIAN PET BRAND.

Europe is full of people who absolutely adore their dogs.

But we wanted to create something that felt different from traditional pet care.

A Belgian brand built around the everyday realities of living with a dog.

Functional care for your furry friends, while giving back to "bad" dogs.

We're starting with paws.

WANTED: ANIMAL TESTERS.

Your dog could be one of the first to try The Sockthief! We're new here. And before we claim to be loved by millions, we want your dogs to tell us what they really think!

How it works:

01

GET SOCKTHIEF

Try our Paw Cleaner + Paw Balm.

02

LET YOUR DOG DO THEIR THING

Use them in real life. No staged photos. No perfect dogs required.

03

SHARE YOUR EXPERIENCE

Send us your honest feedback and/or share your experience with us. No dogshit, we rather hear the good and bad!

Animal Testers who complete the programme receive their next Paw Cleaner + Paw Balm free!

  • Frankie's mom

    I didn't expect the foam to make paw cleaning this easy.

  • Leonardo's dad

    The balm isn't greasy and he doesn't immediately try to lick it off.

  • Honey's dad

    ⭐⭐⭐⭐⭐
    Amazing product!

Good dogs help other dogs.

What kind of company are we when nobody is watching? Read more about our core values here.

Our mission